C’mon Join the Accounting Revolution
The recent Australian Open has inspired me to extend my biggest and loudest C’MON to join me in the accounting revolution. My name is Lynda Steffens, I’m an accountant, an introvert and author of the book Accounting Revolution – How To Instantly Connect With Your Clients In a Way That Makes You Money! Why would you want to join this so-called revolution, everything is fine isn’t it?
The Pain of Disconnect
For too long now, I have watched my accounting friends, colleagues, staff members and clients be overworked and undervalued, struggling to communicate the value of what they do to clients. I’ve spoken with many accountants who are stressed out, overwhelmed and lack any and all motivation or passion to go to work every day.
The only solution they see to this painful existence is to focus on the day they will leave the accounting profession and if they can make that day come sooner then all the better. I see and consult with business owners every week in the same position. Business owners fighting and struggling to keep their heads above water desperately needing help and not knowing where to turn. They certainly are not turning to their accountants, why? Why is there such a disconnect between two groups of people that so desperately need each other?
The Value of Reconnection
The statistics show that profit margins across the accounting industry have been decreasing. The reliance on compliance is still strong and this once solid, robust and guaranteed income stream is slowly but surely being whittled away. Easier, alternative and more cost-effective ways to manage and meet business compliance obligations are popping up everywhere. You know and I know the incredible value accountants bring to a business relationship but no-one else seems to, business owners certainly don’t.
Is this something you should be worried about? ABSOLUTELY!! The accounting industry is the No. 1, best and most qualified resource for business advice and support. The unrealised and literally immeasurable value in reconnecting with our clients sits and remains untapped. The value of doing more of the work you love, earning more money from clients who value what you do and will happily pay for it, engaged happy teams, business and life becoming less stressed and easier to manage cannot be measured in dollar terms. The value of reconnecting with clients will no doubt show on your bottom line but there is no price you can put on your personal wellbeing and that of your family, it’s priceless.
The Value of Reconnection
Filled with passion and motivation, bolstered by the value of reconnection being priceless, I knew it was up to me to help, to do something about it, to take away the pain and to solve the problem. Accountants traditionally fill a functional role for businesses, to reconnect we need to be vital to business. The answer is NOT advisory services, well at least not on their own. The answer is changing your conversations and changing your conversations is exactly what The Small Business Project does.
Step by step, using models, scripts, tools and processes that support the structure you need to feel confident and comfortable. It shows you just how easy it is to deliver powerful, reconnecting and vital conversations to your clients.
Sharing TSBP with the world
The Small Business Project was born in 2018 and immediately I knew I needed to share it. I care deeply about the future success of the accounting industry, the industry that has shaped my career and those of countless other professionals. Sharing, The Small Business Project with the world and the accounting industry was a no brainer. I never thought I could write a book, I’m an accountant and an introvert at that, we don’t write books. Turns out I was wrong because Accounting Revolution the book was written, published and launched in just six (6) months. A feat I still don’t quite know how I achieved. The more I share and talk about Accounting Revolution the more people who engage with The Small Business Project the more confirmation I get that it was right to share. Accountants and business owners are telling me it’s changing their businesses and changing their lives, magic!
Let’s be GREAT!
As accountants you’ve been doing a good job of supporting business owners. For the most part business owners around the world are having their compliance and financial needs met. But what about their business and financial wants, are we meeting those? I’ll let you in on a little secret, business owners and our clients know that we know heaps of really cool stuff that could help them, they’re just waiting for us to step up to the plate. We do that and we’ll have their unwavering support. Deep down both you and I know that we have not truly connected with our clients because we’ve not known how too. We’ve failed to bridge the gap between providing a functional service and being a vital one. Because of this our efforts to help our clients and the business community in general have been limited. Join the Accounting Revolution take on The Small Business Project step outside your comfort zone, challenge norms, break down barriers and start doing a great job. Let’s be great together!!!
Click HERE to download the first chapter of Accounting Revolution for FREE!