Lynda Steffens
Receiving an award for being one of the Top 50 Women in Accounting in 2017 from PRACTICE Ignition has been one of the highlights of my career to date.
A regular contributor to the Accountants Daily digital publication, my passion for both the accounting industry and transformational change is at the heart of everything I do. Please feel free to read one of my articles I have written here Embrace Change Now or Risk Losing Everything.
I specialise in working exclusively with accountants for a few very simple reasons:
What I have found in particular while working as an accountant and business advisor is that although it may not look like it on the surface, the accounting profession is generally forever evolving. Embracing that constant change is one of the golden keys to business success.
Which brings me to how I can help you achieve business success TODAY! As a Change Agent, I assist with the transformation of accounting practices, moving them from a state of being stagnated to embracing fresh progress and a powerful shared vision.
You’re probably wondering what a Change Agent is? It’s somebody who can transform an entity by designing and implementing organisational development and effectiveness. I have the skills to not only recognise the need for change but can identify the kind of change that’s required and I have the ability to drive it forward. Furthermore, I have developed some unique insights into how to transform your accounting practice when it loses its mojo.
25 years of practical experience coupled with my natural ability has provided me with the basis to be the Change Agent that businesses can benefit from; my expertise includes:
Why do I work exclusively with accountants? Well, I’ve worked with accounting practices in several different roles - as an accountant, business advisor, partner, practice manager and coach. Working with and within practices in those capacities, I have gained a very deep understanding of the inner workings for the industry.
Naturally inquisitive, I am passionate about people and excited by business. It gives me the greatest pleasure to see what can happen when people with different strengths and perspectives come together to design and work toward a common goal. Working together collectively AND individually creates potent and powerful results.
I’ve witnesses businesses owners start out in their practices full of exuberance and enthusiasm for what they can do for their clients, what they can create for their partners and what they can achieve for the practices they own. On the flip side, I’ve also witnessed that same enthusiasm and joy for their vision gradually fade and deteriorate into dissatisfaction, frustration and eventually even disinterest for the industry and for their original goals.
With this in mind I have developed a 3 Step System for accountants which has been enormously gratifying, through this system I’ve been able to show clients a future lifestyle and business vision that they previously didn’t even know existed.
The love and commitment for what I do is cemented more each day knowing my clients have achieved great success simply by incorporating the 3 Step System into their business model.
Being a qualified SMJ Speaker puts me in the fortunate position of being able to build higher profiles for more accountants who are looking at being leaders and experts in their field. Having that higher profile also opens the door for other opportunities that are aligned with your big picture vision.
What I have found in particular while working as an accountant and business advisor is that although it may not look like this on the surface, the accounting profession generally is continually and consistently changing. And embracing that constant change is one of the golden keys to business success.
